Many small businesses shape their communications goals solely around telling one story – theirs. The goal should instead be to motivate their audiences to trust and choose their dynamic service or product over their competitors. A great way to do this is through better content.
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It can be difficult to identify your true strengths, weaknesses and exactly how to isolate your target audience. I work with you to determine your best way of reaching your ideal audience. At the end you'll get a step-by-step strategy to help you reach your goals.
Consistency is vital, but knowing what to say can be overwhelming. I can develop your personalized content calendar, personalized template social media posts, recommended metrics tracking to help you monitor what’s working well, and offer design coordination for any of your bigger projects.
Have something to say and not sure how to say it? I create a variety of products to suit your needs including key messages, QAs, social media, speeches, press releases, web content, articles, newsletters, blog posts, email marketing, video scripts and more...
Need to reach employees, stakeholders or a broader community group? For more sophisticated relationships that go beyond buyer-seller transactions, I can help develop a plan to organize, educate and create dialogue between you and your most important audiences.
Maybe you have a strategy in mind but don't know how to formalize it. I provide tools and templates for you and your team to develop your own content strategy, editorial calendar, press release and more. CONTENTEVENTS checklists and 'how-to' guides teach you how to develop your own communications products custom to the unique needs of your business.