Communications & Content

APPROACH TO CONTENT

“Communications is often undervalued. But what, how and who your company communicates to can make or break your reputation, and determine the success of your business. When we work together, the content we craft will be purposeful, impactful and authentic to your brand and values.”​

THE SERVICE

Many small businesses shape their communications goals solely around telling one story – theirs. The goal should instead be to motivate their audiences to trust and choose their dynamic service or product over their competitors. A great way to do this is through better content.

 

GREAT CONTENT:

  • is planned
  • resonates with & captures audience attention
  • is consistent

LET ME HELP YOU 

  • Find your authentic voice;
  • Craft compelling and relevant communications; and
  • Deliver the right message that will build trust among your audience.

CONTENT & COMMUNICATIONS SERVICES

Content strategy & development

It can be difficult to identify your true strengths, weaknesses and exactly how to isolate your target audience. I work with you to determine your best way of reaching your ideal audience. At the end you'll get a step-by-step strategy to help you reach your goals.​​

CONTENT PLANNING & CREATION

Consistency is vital, but knowing what to say can be overwhelming. I can develop your personalized content calendar, personalized template social media posts, recommended metrics tracking to help you monitor what’s working well, and offer design coordination for any of your bigger projects. ​​

WRITING SUPPORT

Have something to say and not sure how to say it? I create a variety of products to suit your needs including key messages, QAs, social media, speeches, press releases, web content, articles, newsletters, blog posts, email marketing, video scripts and more...

COMMUNITY, EMPLOYEE & STAKEHOLDER ENGAGEMENT

Need to reach employees, stakeholders or a broader community group? For more sophisticated relationships that go beyond buyer-seller transactions, I can help develop a plan to organize, educate and create dialogue between you and your most important audiences.

TOOLS & TEMPLATES

Maybe you have a strategy in mind but don't know how to formalize it. I provide tools and templates for you and your team to develop your own content strategy, editorial calendar, press release and more. CONTENTEVENTS checklists and 'how-to' guides teach you how to develop your own communications products custom to the unique needs of your business.